JOGUI, a matcha bar and coffee shop, opened its doors in May 2025 at 36 Rue de la Lune. This establishment features a La Marzocco machine, serving a range of espresso-based drinks, including an espresso for €2.50 and a flat white for €5. With outdoor seating available when possible, JOGUI promotes a vibrant coffee culture amidst the design-driven ambiance of Paris’s smallest arrondissement, characterized by its historic passages and the lively Rue Montorgueil. Open four days a week, the shop also offers sweet food, takeaway drinks, and plant-based milk alternatives.